Publishing your research as Open Access gives a number of advantages:
Higher and faster visibility: Open Access articles are viewed on a global scale, and contents are available to everyone.
Wider impact: Thanks to a permissive license like CC BY, scientists and scholars are endowed to make progress on existing researches, thus facilitating the generation of new data.
Increased citation: Studies have shown that Open Access articles are regarded and cited more often than established paywall journals/articles.
Perpetual accessibility: Open Access articles are hosted on dedicated servers, being accessible to everyone endlessly.
Funding opportunities: an increasing number of funding bodies and agencies requires their grant holders to publish their researches as Open Access articles to be comprehensively available, free and without restrictions on re-use.
An Open Access publication is one that meets the following two principles (see the original statement here):
The author(s) and copyright holder(s) grant(s) to all users a free, irrevocable, worldwide, perpetual right of access to, and a license to copy, use, distribute, transmit and display the work publicly, and to make and distribute derivative works, in any digital medium for any responsible purpose, subject to proper attribution of authorship, as well as the right to make small numbers of printed copies for their personal use.
A complete version of the work and all supplemental materials, including a copy of the permission as stated above, in a suitable standard electronic format is deposited immediately upon initial publication in at least one online repository that is supported by an academic institution, scholarly society, government agency, or other well-established organization that seeks to enable Open Access, unrestricted distribution, interoperability, and long-term archiving.
Open Medical Publishing has chosen to apply the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0) to all manuscripts to be published under its name. This license lets others re-mix and build upon your work for non-commercial purposes, and although their new work must also acknowledge you as their source and be non-commercial, they don’t have to license their derivative works on the same terms.